Supercasino Channel 5
SuperCasino gives you the opportunity to play the finest online casino table games guided by a live dealer. At SuperCasino's live casino you can have a casino experience that comes closest to a visit to a brick-and-mortar casino. The big difference is that you don't have the leave the house. The presenter, Brian, Ben, Bryn. Something like that and the spinner - Lauren, Lorraine, Laura. Again, something like that really need to get a room.
SuperCasino broadcast every night of the week on Channel 5. Its presentation was based on the game of roulette, in two variations, Live Roulette and Roulette Express. Live presenter-led programming was broadcast from 18:00 to 04:00 daily, supplemented by automated roulette from 04:00 to 18:00 on the Sky channel. In the United Kingdom, a regional casino (super casino or mega casino) was the largest category of casino permitted under law – equivalent in size to the larger casinos in Las Vegas.The first regional casino was proposed in 2007 for Manchester, but the scheme was scrapped by the government in 2008. Supercasino Betsson Experience Centre Ta' Xbiex Seafront, Ta' Xbiex, XBX 1027, Malta. 0 Read about responsible gaming and our player protection tools here. Request a Call-back Please note that for quality and assurance purposes this call might be recorded.
SuperCasino is live on Channel5. Sign up here to get the bonus and play on their TV roulette and online live roulette games. They are also on Sky.
This is a site that is well focussed on roulette players. They do have slots on the site, but the majority of the games are either live dealer roulette or virtual games. The thing that really makes them stand out is the promotions page where they run their first time player´s bonus and specials throughout the week.
Roulette Tournaments
SuperCasino also runs competitions from time to time (win an iPhone, win a Samsung Galaxy etc), and if you hit the roulette tournaments tab you´ll see a busy schedule of weekly roulette tourneys where you can test out your strategies against other players.
As well as their regular weekly tourneys, SuperCasino organises exclusive VIP roulette tournaments and events for their Premium players. These are by invite only- you will be contacted by you VIP manager who will arrange entry.
The VIP scheme is split into 5 levels: red, bronze, silver, gold and platinum. Red players can exchange 100 comp points for a £1 chip. Platinum players only need 50 points for a free £1 chip.
Benefits include:
-VIP promotions
-On the spot bonuses
-Priority telephone support
-VIP events
-Dedicated Manager
-VIP tournament invites
-Increased table limits
-Faster withdrawal- priority cash out.
Roulette Games
-SuperCasino runs the following live dealer roulette games:
-Express Premium (Autowheel)
-Roulette Nation (Autowheel)
-Express (Autowheel)
-Double Up Roulette (Autowheel)
-Live Roulette (presenter)
You can also choose from a list of Playtech games:
-Mini Roulette
-American Roulette
-European Roulette
-Roulette Pro
-And one of our favourite variants: 3D Roulette.
NOTE
On their bonus, high coverage bets DO NOT contribute 0% towards Your Wagering Requirements. High coverage roulette bets are bets covering 60% or more of the table.
Medium coverage bets will contribute 20% towards Your Wagering Requirements. Medium coverage bets cover 10% or more of the table but less than 60%.
Low coverage roulette bets contribute 50% towards Your Wagering Requirements. Low coverage bets are bets covering less than 10% of the table.
You can refuse the bonus of course. Simply contact the Customer Support team on 08000 147 523 or email support@SuperCasino.com.
The other main thing to understand is that you can only bet a maximum of 20% of your bonus on a single bet while you are playing through.
INTRODUCING SUPERCASINO
SuperCasino is one of the UK’s longest-running and most-popular online casinos. In addition to a wide range of online games, they broadcast live roulette every night on Channel 5 where viewers can play along and interact with the presenters.
The casino is owned by NetPlay TV, who also operate the Jackpot247 and Vernons brands. NetPlay has extensive experience delivering high-quality, interactive products and casino promotion that customers love. Their aim is quite simple – “To deliver an interactive gaming experience to the mass market”.
WHAT THEY WANTED
NetPlay TV acquired the Vernons brand which was already being managed by Circus PPC. NetPlay TV asked Circus to manage the PPC for their other products. Now a few years on, Circus and NetPlay TV have established a great working relationship and have achieved some impressive results.
Supercasino Channel 5 Investigative
In the case of SuperCasino, NetPlay TV wanted to improve the cost per acquisition (CPA) for brand and non-brand, whilst maintaining the number of first time depositors (FTDs). In addition to this, we would need to understand and continue to improve upon their Life Time Value (LTV).
CHALLENGES TO OVERCOME
Any action taken would first need to be verified by NetPlay’s compliance department to meet strict industry regulations.
The first thing needed when we took over the account was a full account restructure to help improve the CPC, CTRs and Quality Score which would all ultimately lead to a stronger CPA.
For the Quality Score, Google and Bing examine the following:
- Ads
- Keywords
- Click metrics
- On-site usage metrics
- Landing page copy and content
Each factor is a sliding scale and depending on how well you’re doing, search engines will either increase or decrease the bid amount necessary for a specific position.
Quality Score can easily reduce costs by up to 30% and bad Quality Score can knock you right out of the rankings, hence the importance!
HOW WE DELIVERED
With the new structure in place and updated tracking, over time we understood how all the keywords were individually working and which keywords were wasting money.
We went straight to work updating ad copy to make these more relevant and copied the strategies over to Bing. We also updated all of the extensions alongside this. With the Google updates we continue to update these and have added new ones many times over.
We did extensive analysis into the devices at the time and created a device specific strategy (again, since the Google updates we have changed this a few times). This allowed us to optimise the account not only to drive down the CPA but also improve the LTV of the players.
We decreased the CPA by 50% for Supercasino for non-brand.
We managed to maintain the number of FTDs through this improvement.
We improved the loss per player with in-depth analysis into the data, understanding what keywords drive the different types of players.
Working with the client’s ongoing needs, we have updated the strategy on many occasions. Unlike other industries, the KPIs for an online casino are more complicated due to the volatile nature of the games – one winning player can have a major effect on profitability. Circus PPC had to be quite agile with this in mind, but with previous experience in the industry, we were confident in our understanding of the data.
Supercasino Channel 5 Tv Guide
“It’s evident that the gambling industry is one of most competitive markets to run PPC campaigns in the UK. Circus PPC have shown their expertise in this area. They have effectively managed our PPC budget within the challenging CPA and FTD targets we have set. They are a pleasure to work with, and feel like an extension of our marketing team.” Andre Au – Senior Acquisition Manager, NetPlay TV